ALEXANDRE GERVAIS
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- SummaryI'm a consultant in Digital Marketing and Business Development with a proven expertise in both agencies and large corporations. My analytical mind, coupled with a keen interest for the web and its evolution, allows me to help companies leverage new technology and upcoming trends. More of a participative leader, I have had success in delivering projects with multi-cultural and multi-lingual teams. I'm particularly interested in innovative, bold and ambitious products or marketing efforts.Specialties: Web trends, Analytics, Social Media, Branding & Identity, Strategy, Project Management, Functional Analysis, Wireframing, Product DefinitionExperience
- Jan 2011 - PresentSenior Manager, Digital Marketing / Mediative⋅ Lead the design, development and ongoing implementations of the digital marketing strategy, content strategy and all related activity.
⋅ Act as project manager during the development of new digital projects, both internally and externally.
⋅ Provide direction to internal team members, partner agencies, suppliers and vendors in their support of Mediative digital projects.
⋅ Develop strategies for marketing partnerships and build strong relationships with internal and external partners
⋅ Oversee the technical strategy and use of social media.
⋅ Ensure software efficiency for email marketing and lead management. - Sept 2009 - PresentDigital Strategist, Co-Founder / SOUDESUNE
- Jul 2009 - Jan 2011Web Strategy Consultant / Alexandre Gervais ConsultingAs a consultant my goal was to support clients in achieving their goals through optimized online strategies while leveraging their resources and capacity. While working with designers, I provided an artistic direction from an ergonomic standpoint in order to increase conversions and facilitate social integrations from visitors.
I developed and executed effective campaigns in social networks, with and without the help of paid ads. I also provided extensive training to my clients according to best practices for both website management and social media usage.
Partial list of clients: ADPVQ, Analystik, Montreal Carabins, Eco Bag, FPQ, Galerie ROCCIA, Gardien Virtuel, OCR, Salon de l'Auto de Québec, Seigneurie du Triton & w.illi.am/. - Jul 2008 - Jun 2009Strategic Planner / w.illi.am/My role at w.illi.am/ was to provide web strategies to meet the needs and constraints of our clients. I would then make sure those need would be followed until the end of the project.
Another important aspect of my work was to develop an expertise in business methodology, more specifically on the creation of functional analysis. This methodology proved to be a key asset while defining the strategy for a important project integrating multiple products into a new unique platform.
Partial list of clients: Astral Media, Avant-Scene, AT&T, BrokerForum, Cogeco TV, Prospector, Ricardo, StreamTheWorld & Workopolis. - Feb 2007 - Jun 2008Web Consultant / Alexandre Gervais ConsultingDuring the second half of my master degree and for the year that followed I worked as a web consultant. My work was for the most part specialized in Learning Management System (LMS) and online training.
Partial list of clients: Academia RFID, Can-Trace & GS1 Canada. - May 2005 - Aug 2005Business Analyst / Banque Nationale du Canada[Internship]
⋅ Built a test procedure in order to fully test multiple ATMs.
⋅ Responsible of quality control over the implementation of a new ATM model.
⋅ Quality assurance for an update of the transactional website. - Sept 2004 - Dec 2004Business Analyst / ING[Internship]
⋅ Built and updated the documentation for the new system application by writing business rules in both french and english.
⋅ Test new business rules in a pre-production environment.
⋅ Assist senior business analysts in their jobs.
Education-
2009 - 2010ARC AcademyCertificate in Japanese Language
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2006 - 2007Université de SherbrookeMaster of Science (M.Sc.) in E-Commerce
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2003 - 2006Université de SherbrookeBachelor of Business Administration in Information Technology
Activities: AIESEC, Vice-President -
2002 - 2002University of VictoriaCertificate in English Course
Activities: Canadian students coordinator
Additional Information-
Websites:
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Honors:AIESEC - Local Committee of the YEAR 2005-2006, AIESEC - Enjoying Participation 2005-2006, AIESEC - Continuing Growth 2005-2006
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Interests:Photography, Learning Japanese
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Photos
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Tweets
- Kalalau Valley, Kauai, Hawaii (USA) http://t.co/523cd4rf
- Sunrise on Haleakalā Volcano, Maui, Hawaii (USA) http://t.co/uH5RUY1d
- One of my last project is listed to win the People's award at the Boomerang. I need your votes! Click the red banner on www.mediative.ca
- Pihea Trail in the Kalalau Valley, Kauai, Hawaii (USA) http://t.co/vtyHglBG
- Haleakalā Volcano, Maui, Hawaii (USA) http://t.co/oXQO44DB
- Coast of Na'Pali, Kauai, Hawaii (USA) http://t.co/4qKnEaEO
- Trekking, Kauai, Hawaii (USA) http://t.co/BdQW1IVM
- Red Dirt, Kauai, Hawaii (USA) http://t.co/DOb1ZzR5
- Ukulele Music at Fern Grotto, Kauai, Hawaii (USA) http://t.co/IqVNdWnc
- Poʻipū Beach, Kauai, Hawaii (USA) http://t.co/6rtKqdVF
- Kalalau Valley, Kauai, Hawaii (USA) http://t.co/1FWPDw0j
- On top of the Haleakalā Volcano, Maui, Hawaii (USA) http://t.co/a52lggDo
- Get a clearer vision of Digital Marketing. Take a look at this video: http://t.co/QPsTfG5L
- Wailua Falls, Kauai, Hawaii (USA) http://t.co/IX7N0z6e
- Waimea Canyon, Kauai, Hawaii (USA) http://t.co/gEt6JiId
- Kilauea Lighthouse, Kauai, Hawaii (USA) http://t.co/asyopfAp
- Road to Waimea Canyon, Kauai, Hawaii (USA) http://t.co/Je5OgFn3
- 4chan's Chris Poole: Facebook & Google Are Doing It Wrong http://t.co/leZMj9Fp via @RWW
- I'm at Mediative Montreal Party 2011 w/ @mkahlain http://t.co/cV0dU2Qc
- Woke up at 4:30 this morning... and got to see this at 10,000 feet elevation. http://t.co/AWyoXVMJ
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Posts
- Jan 27, 12
The picturesque Switzerland village of Vercorin located high above Sierre in the Rhone valley is a place that embraces culture. Each summer, artists are asked to come here and create inspiring works, that connect the entire village. In 2010, the artists of Lang/Baumann were in charge of the village makeover. They developed a street painting on the roads, which is visually engaging for all of the inhabitants and visitors of Vercorin: “We thought it would be interesting to work on the surface of the roads because it was kind of a free zone, Most of the houses and their facades are very old, historical wood surfaced and it seemed interesting to us to contrast them with bright colors on the street“, said Lang. How did the local people react to this project? “Many of the village inhabitants passed by and followed the process of painting. They used it in a very playful way later, especially the children used it to cycle or skate or walk on the lines.” What is your opinion regarding street art works?
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